A Search for Authenticity: Why Cultural Heritage Tourism is on the Rise
Reading Time: 4 minutes We live in an era of mass culture. Drive along a business route or interstate highway anywhere in America, and you’ll find the roads lined with the same franchised businesses. The food, hotels, auto services, and stores are identical from town to town. Don’t misunderstand me — franchises have a place in our culture. They offer product consistency, and travelers’ expectations are met. We know what we will get when we eat at McDonalds, sleep in a Holiday Inn, and awaken to Starbucks coffee. But the sameness of those experiences — regardless of geographic location — leaves many of us […]
