Reading Time: 19 minutes Introduction Danna Crawford 00:00 Hey everybody, welcome to the Power Selling Podcast. I’m your host, Danna Crawford, the Power Selling Mom. And today we will be discussing antiques tourism with Wayne Jordan. I’m really honored to be joined by someone that I’ve known for a long time and worked with. Wayne is a retired auctioneer, antique dealer, writer, editor, and is involved heavily in antiques and in antiques tourism. So, he’s an advocate for antiques tourism. We’ve been colleagues for many years. And together, we’ve done over 80 episodes of the podcast Flip it or Skip it, which is still […]
Reading Time: 10 minutes Destination storytelling is an essential tool for travel and tourism agencies, visitor’s centers, antiques dealers, and Main Street America projects. It enables businesses to connect with their target audience on a deeper level by sharing the unique stories that make each destination special. Here, let’s explore five key steps to mastering destination storytelling: identifying your target audience, crafting an authentic story, using multiple platforms, leveraging visual content, and measuring success. By implementing these strategies effectively in your marketing efforts, you can create engaging narratives that inspire travelers to visit your location. Identifying Your Target Audience By understanding the specific demographic […]
Reading Time: 4 minutes It’s tough for small towns to develop a robust tourism plan. For one thing, they’re small. Sparse lodging, restaurants, and attractions constrain many. Or, once-thriving factory towns may suffer from empty storefronts, abandoned properties, or poorly maintained infrastructure. These issues, though challenging, aren’t the worst problems for towns to overcome. The worst problem is having a bad reputation. Sometimes a bad reputation is deserved, as in a town with a crime problem. Other times, having a bad reputation is undeserved. For instance, a nice, clean, friendly town may suffer from poor public perception. In this case, it’s not the storefronts […]
Reading Time: 4 minutes We live in an era of mass culture. Drive along a business route or interstate highway anywhere in America, and you’ll find the roads lined with the same franchised businesses. The food, hotels, auto services, and stores are identical from town to town. Don’t misunderstand me — franchises have a place in our culture. They offer product consistency, and travelers’ expectations are met. We know what we will get when we eat at McDonalds, sleep in a Holiday Inn, and awaken to Starbucks coffee. But the sameness of those experiences — regardless of geographic location — leaves many of us […]
Reading Time: 16 minutes As curiosity about antique tourism expands, small towns across the U.S. recognize this specialized sector’s economic benefit. By incorporating antiques into heritage tourism experiences, these communities can offer visitors a unique and authentic sentimental journey.